One Day in San Francisco Itinerary: The Ultimate Travel Guide

Here is the ultimate one day in San Francisco itinerary. If you only have 24 hours in San Francisco (or less!), it’s possible to fill your day with so many wonderful activities and famous attractions. Even though there are so many fun things to do in San Francisco, you can get a good feel for the city in only a day.

When I visited the city of San Francisco with my sister, we travelled there on a cruise ship. The cruise docked in San Francisco for a full day, from morning until night (8:00am to 11:00pm). With so many hours in port, we set out early for an exciting and complete day in SF.

No matter if you’re visiting San Francisco on a cruise, a road trip of Northern California, or you’re only taking a day trip to San Francisco, you’ll find this travel guide super helpful. This is a great blog post for any first time visitors to San Francisco, too. Even if you have two days in San Francisco, you can take a leisurely approach and slowly check off everything on this list.

While this San Francisco itinerary might seem packed, it is totally doable! I did everything exactly as listed in San Francisco in a day. If you start in the morning and continue through until the evening, you will be able to see and do all of the things listed in this San Francisco travel guide.

One Day in San Francisco Itinerary: Getting Around

First things first, let’s get to San Francisco. If you’re traveling from afar, I suggest flying to the San Francisco International Airport. Here’s where you’ll find the best prices on flights.

I don’t generally recommend renting a car in SF. Parking can be tricky to find, and it’s best to explore the city by public transportation or on your own two feet. However, if you are starting a road trip of California and would like your own car, here’s where you’ll find the best rates on car rentals in San Francisco.

For first timers, you may wish to experience a tour that will help acquaint you with the city and showcase the highlights. The San Francisco Love Tour does exactly that. You’ll ride in style in a 1970s VW bus on a two-hour sightseeing tour to see the city’s best landmarks and iconic spots.

Another great way to get from attraction to attraction is by taking the Hop On Hop Off Bus. This double-decker sightseeing bus travels between the most famous landmarks in SF. Travel at your own pace, hop off at any of the stops, and hop back on when you’re done.

One Day in San Francisco Itinerary: Pier 39

We started our day at Pier 39 in San Francisco because we wanted to visit the local sea lions. California sea lions are loud and hilarious creatures. You’ll witness them piled up together on the docks, playing with each other and barking away. In fact, you’ll probably hear them before you see them as they’re quite noisy!

How did a bunch of sea lions end up at Pier 39? After the Loma Prieta earthquake in October 1989, a few California sea lions began to gather on Pier 39’s K-Dock. K-Dock was completely swarmed by sea lions a couple of months later.

The marina staff reached out to The Marine Mammal Center (an organization that rescues and rehabilitates marine mammals), and they recommended that the sea lions stay at Pier 39. While the number of sea lions rises and falls with the seasons and food supply, they reached an all-time record of 1701 in November 2009!

If you visit K-Dock on Thursday – Monday from 11:30am to 5:00pm, you can meet with conservation experts from The Marine Mammal Center about the best measures we can take to protect the sea lions and our oceans. In spring 2024, The Marine Mammal Center’s Sea Lion Spot will open behind the sea lion viewing area at K-Dock, featuring an informative and educational exhibit and retail space.

One Day in San Francisco: Fisherman’s Wharf

After you’ve seen the California sea lions, continue walking around Fisherman’s Wharf. Fisherman’s Wharf is the area between Pier 39 and Ghirardelli Square. This is a very touristy area with expensive souvenir shops and crowds of people, though it’s an iconic place you should see when you spend one day in San Francisco.

Even if you don’t spend much time here, simply go for a wander around Fisherman’s Wharf and take in the sights and sounds. I have to admit that we only spent a short amount of time walking around here, though we did love the waterfront views.

At Fisherman’s Wharf, we hopped aboard the cable car, which I’ll explain in more detail in the next section. As we walked down the street, we even spotted some old decommissioned cable cars, including a TTC cable car from Toronto! We weren’t expecting to see a little piece of home in SF.

This is also where boats depart to Alcatraz Island if you’ve decided to take a tour there. Wander over to the ferry building at Pier 33 to find your boat tour to Alcatraz. Make sure you book your Alcatraz tour in advance.

Ride the Cable Car to Lombard Street

Next, we’re going to make our way to Lombard Street. The best way to travel there is by cable car. When you think of San Francisco, this famous mode of transportation may come to mind. It’s one of the best things to do in San Francisco in a day. Plus, San Francisco is so hilly that you’ll save yourself some hill walking in the process.

First, you’ll want to download the MuniMobile app on your smartphone. This is the easiest way to purchase tickets for public transportation, so you won’t have to fumble around looking for exact change. If you think that you’ll ride the historic streetcars, trains or buses more than once in a day, it’s worth getting a day pass.

A day pass guarantees unlimited rides on all forms of Muni public transportation in San Francisco throughout the day. It’s one low price for the day and you can purchase a day pass through the app just as you would a bus / historic cable car ticket.

Walk to the Friedel Klussmann Memorial Turnaround, the cable car terminus on Hyde Street. It is named for Friedel Klussmann who saved the San Francisco cable car system in the 1940s and 1950s. She also pioneered the San Francisco Beautiful organization in 1947. We boarded the cable car and rode it to Lombard Street.

San Francisco in a Day: Walk Down Lombard Street

Even if you only have one day in San Francisco, you need to check out Lombard Street. It’s one of the most unique, curvy, and crooked streets in the world. Lombard Street covers one city block down a steep hill with eight hairpin turns. Believe it or not, Lombard Street is one of the top tourist attractions in SF.

Lombard Street is flanked by mansions and manicured gardens that will leave you in awe. As it’s so incredibly picturesque and wildly curved, it is one of the most photographed streets in the world. Don’t miss experiencing this zig zag street for yourself.

From the top of Lombard Street looking down, you’ll be able to admire stunning scenery of the city looking out to San Francisco Bay. As the naturally steep grade of the street was too dangerous for cars, the road was adapted to include eight switchback turns. It’s also much safer for pedestrians, too.

Stick to the sidewalks at the side of the road and be mindful of the cars that are slowly driving around the corners. Some of them may accidentally hop the curb at times, so be on the lookout when cars pass by. Make your way down to the bottom of Lombard Street and gaze upwards for a new perspective.

Telegraph Hill and Coit Tower

One of the most recognizable structures when viewing San Francisco’s cityscape is Coit Tower, which sits atop Telegraph Hill. Coit Tower, also known as Coit Memorial Tower, is the main feature at Pioneer Park. It stands at 210 feet tall and it was completed in 1933.

We walked from the bottom of Lombard Street to Telegraph Hill, which is about a 20 to 25 minute walk. On Google Maps, the jaunt looks pretty simple, though there are some uphill climbs that can be expected just about anywhere you go in the city. San Francisco is very hilly!

From the observation deck at this historic building, you can enjoy sweeping panoramic views of the city and the Pacific Ocean. Visiting the tower itself is free. Make sure to take a look at the murals inside the base of the tower. They were painted in 1934 by artists employed by the Public Works of Art Project. They showcase life in California during the Depression.

It is free to check out the tower’s observation deck, as long as you don’t mind taking the stairs to the top. There is a fee to use the 90-year old elevator. You can also pay a small fee for a guided tour of Coit Tower, including more thorough explanations of the intriguing murals that were quite controversial at the time. More details are available on the San Francisco Recreation & Parks website.

Lunch at Wildseed

Wildseed is a vegan restaurant in San Francisco where eating well is not only nutritious, but also delicious. Their lunch menu features small bites, such as spicy cucumbers, smoked white bean hummus and baba ghanoush.

For the main course, you can choose between sharable plates, full plates, salads, bowls and pizza. Whether it’s spicy yellow curry, a plant-based chicken sandwich, or a spicy sausage pizza, you’ll surely discover some tasty and special dishes at this San Francisco plant-based restaurant.

Coffee at Wrecking Ball Coffee Roasters

Wrecking Ball Coffee Roasters is not too far from Wildseed, so you can opt for a coffee either before or after lunch, depending on your schedule. In my case, I went for a coffee after lunch for a little pick-me-up before I continued the rest of my day in San Francisco.

Located in the Cow Hollow neighborhood of San Francisco, Wrecking Ball Coffee offers a full-service cafe with a full menu of espresso drinks, brewed coffee, hand-crafted pour-over coffee, as well as a selection of teas and herbal tisanes. I had to try one of their hand-crafted pour-over coffees, and it was heavenly.

One Day in San Francisco Itinerary: The Painted Ladies

After lunch and coffee, it’s time to embark on the second half of our day in San Francisco. First up, it’s the Painted Ladies, a row of colorful houses made famous from their appearance in the intro for Full House. From Wrecking Ball Coffee Roasters, it’s about a 40 minute walk through town. Although we walked, you could easily take the bus instead.

The Painted Ladies, also known as the Seven Sisters or Postcard Row, is the row of Victorian houses at 710–720 Steiner Street across from Alamo Square Park. When you walk up the hill at Alamo Square Park, you’ll be treated to a view of these brightly painted houses with an impressive city skyline backdrop.

While these are among the most famous “Painted Ladies”, the term refers to any Victorian or Edwardian house (or any historic home, really) painted in three or more colors. These old homes began to be painted in the 1960s during the “Colorist Movement”.

While San Francisco’s Painted Ladies are a bright and cheery location to visit, most people recognize them from the opening credits of Full House. Some tourists even refer to these homes as the Full House houses. It’s even possible to book a tour inside one of the Painted Ladies. The homeowner of the blue home (#712) offers guided tours of the top three floors of their home.

24 Hours in San Francisco: Haight-Ashbury

From the Painted Ladies, we walked to the corner of Haight Street and Ashbury Street, the center of the counterculture movement in the 1960s. As someone who studied English and history at university and even took some courses about countercultures, I was really excited to visit Haight-Ashbury in person.

Back in the day, the community and neighborhood surrounding Haight-Ashbury was a gathering spot for hippies and the center of the hippie subculture and the psychedelic rock movement. The Summer of Love happened during the summer of 1967 when 100,000 young people descended upon Haight-Ashbury.

There were overwhelming messages supporting free love, no war, living communally, and dropping out of society (hence the phrase “turn on, tune in, drop out”). This also involved taking psychedelic drugs and listening to hippie music.

Flower power and the spirit of the Summer of Love are alive and well in The Haight. I loved seeing all of the colorful murals and brightly painted Victorian homes. There are quite a few shops featuring everything from vintage goods to luxury wares. There’s no shortage of tie dye clothing. Pop by Amoeba Music, a famous record store where there are occasionally free live concerts.

Japanese Tea Garden at Golden Gate Park

While Golden Gate Park is a beautiful green space in San Francisco and I highly recommend seeing as much of it as possible, don’t miss visiting the Japanese Tea Garden. This is the oldest operating Japanese Garden in North America where you’ll experience a little slice of Japan in San Francisco.

Visit the traditional Japanese tea house for a cup of tea or a light bite in a serene setting. Wander around the tranquil environment of this botanical garden, surrounded by Japanese maples, flowering azaleas, and cherry trees. Cherry blossom season arrives in March and April, so you can time your visit to San Francisco accordingly.

Some famous landmarks at the Japanese Tea Garden include the Buddha (cast in 1790 in Japan and donated to the garden), the Zen Garden, the Arched Drum Bridge and the Pagoda. You can take a 60-minute guided tour of the garden or explore on your own. I love peaceful gardens and feel this is one of the best places to visit in San Francisco.

Baker Beach at Sunset (Views of Golden Gate Bridge)

Let’s end our perfect day in San Francisco with a bang! From Golden Gate Park, walk to Baker Beach for epic sunset views. It’s about a 30 minute walk or you can take public transportation for a 13 minute ride. Baker Beach offers some of the most amazing views of the iconic Golden Gate Bridge at sunset.

Not only can you witness some of the best views of the Golden Gate Bridge, but the sunset here is magnificent. Watch the sun drop down below the horizon on a long stretch of beach that doesn’t get too busy.

Dinner at Nourish Cafe

After taking in those brilliant sunset views, it’s time for a nourishing meal at Nourish Cafe. They have two locations in San Francisco, so take your pick between their establishment in the Richmond District or Nob Hill.

This is a 100% plant-based cafe that uses organic, whole food and non-GMO ingredients to create healthy and flavorful meals. The menu features bowls, sandwiches, toasts, smoothies, smoothie bowls, a soup of the day and more.

We ordered two hearty and delicious bowls, the Nourish Bowl and the Bap Bowl. These were full of veggies and topped with savory dressings. After a long day out exploring, these meals were both filling and energizing. There’s no shortage of good food in SF, especially when it comes to vegan eats.

Where to Stay in San Francisco

If you’re only spending one day in San Francisco, you’ll want to make sure you are centrally located near all the action. After all, you’ll need as much time as possible to experience the city to its fullest.

For a hotel in the heart of Fisherman’s Wharf (where I begin this one day in San Francisco itinerary), I recommend staying overnight at the Riu Plaza Fisherman’s Wharf. This highly rated, four-star property is only a 10-minute walk from Pier 39. You can also enjoy an outdoor swimming pool, outdoor fire pits, and spacious rooms.

The Hotel Nikko San Francisco is another excellent choice. Situated in the middle of San Francisco near Union Square, Hotel Nikko offers a brilliant location for an amazing day in San Francisco. It’s a five-star hotel with many amenities, like a terrace, an on-site restaurant with plant-based offerings, and city views from your room. This is one of the best luxury hotels in the city that won’t break the bank.